TULSA, okla. (AP) – Bama Companies Inc. puts a lot of batter into the batter.
The Tulsa Food Maker is the exclusive cake supplier to all 14,000 McDonald’s restaurants in the United States and produces more than 2 million cakes per day.
Bama recently unveiled its 50+ year partnership with the fast food mega-chain and invited the local media to see how the company’s reformulated pastries are made.
Working with McDonald’s, Bama has removed artificial colors, preservatives and high fructose syrups from the cakes. Officially reissued in May, they now include a lattice top – instead of an entire top with slits – plus larger apple pieces and less juice or slurry, said Paula Marshall, CEO of Bama.
“We have worked with our apple suppliers in Michigan and Washington state to develop a premium apple,” she told Tulsa World. “Our other product was apple slices and some smaller pieces. These are all large pieces of apple.
“It’s mostly apples, sugar, and cinnamon with a small amount of liquid added. The apple’s taste comes out twice as good as it does. “
Bama has three manufacturing facilities in Tulsa and employs more than 800 people. The workers also produce seasonal cakes like holiday, strawberry and cream, cherry and cream, and pumpkin.
Bama is the only cake maker for McDonald’s and also makes cookies and hotcakes for the grocery chain.
Marshall said McDonald’s is committed to improving customer perception of the menu.
“Anything that has the word artificial, or a name that you can’t spell or pronounce that most consumers don’t recognize, really affects them,” said Marshall. “(Customers say),” That’s in my food. I don’t know where it came from. I don’t want to eat that. ‘
“So we worked on freshness, reducing preservatives and improving the taste profiles from a natural perspective.”
Bama’s lines run around the clock. Each batch of dough weighs 930 pounds; It takes approximately 25 minutes to make the cake batch. Ten packers each put a dozen cakes in a shipment of 120 pieces.
The desserts are baked daily in McDonald’s restaurants.
“What we say to people who really loved the apple pie before is to try the new one,” Marshall said. “We did so much consumer research.
“We introduced the product to our senior consumers. We introduced it to young consumers. We introduced it to our 35 to 45 year old consumers. Without question it is preferred 2-to-1 over the other product. … as soon as you try, you are addicted. “
Information from: Tulsa World, http://www.tulsaworld.com